The Saaf Name

The word ‘Saaf’ means ‘pure’ in Persian, and is pronounced ‘Sarf’. It’s so perfect for Dr Mah’s range of skincare because it alludes to her Eastern roots, and sums up the underlying philosophy behind her approach.

Our ingredients are all pure and organic, the way we extract them is pure, the formulations are pure science, and our intentions are pure; we simply want to create natural skincare that makes you look and feel wonderful.