‘Guilt-free beauty: How you can be certain that products have not been tested on animals’
By Laura Jackson
Published:19 March 2012
How many beauty products on your bathroom shelf have been produced without cruelty to animals? The truth is, most of us couldn’t be certain and, sometimes, even checking the packaging won’t provide you with the full story.
Cruelty-free beauty is an issue that’s been thrown into the spotlight, as some of the industry’s biggest names have been forced to clarify their claims on animal testing.
Earlier this month, Avon’s website withdrew claims its cosmetics are not tested on animals after a complaint to the Advertising Standards Authority.
Despite donating £760,000 to a charity that researches safe alternatives, L’Oreal has also been criticised for not entirely eradicating the practice.
‘Companies can claim they aren’t testing the finished product on animals, but they may be buying ingredients that have gone through a process of animal testing,’ says Michelle Thew, chief executive of the British Union for the Abolition of Vivisection (BUAV).
So where can you find high-performance beauty products that haven’t been tested on animals?
While firms such as The Body Shop have long been known for their ethical stance, there are now 109 cosmetics brands on sale in Britain that guarantee their products are completely free from animal testing — look for the symbol of a leaping bunny on the bottle.
A hot cloth cleanser will ensure your face feels squeaky clean while exfoliating the dead skin cells that leave your complexion looking dull. UK-based Saaf Skincare’s Pure Face Cleanser, (£25.95, saafskincare.com) has been developed with safflower oil, which is also good for rosacea sufferers.