History of Saaf

How it all began

Saaf Pure Organic Skincare

From our kitchen to your bathroom

A brief history of Saaf

Saaf, which means Pure in Persian, was created in 2004 when Dr Mah, a qualified pharmacologist with a fascination for natural remedies, decided to train as a homeopath and try her hand at making her own balms for herself and her family.

Born out of a frustration with other skincare manufacturers tendency to “greenwash”, Dr Mah wanted to know the products she was using on her skin, and that of her two young twins, were as pure and honest as they possibly could be.

From the first balm Dr Mah concocted for her mum, she’s insisted on using only the finest, natural, organic ingredients.

The combination of a scientific mind and approach, with a focus on nature has led to the creation of a wide range of products to suit most skin types.

Ultimately Dr Mah wanted the Saaf range to be effective, luxurious and affordable whilst in line with her belief in purity.

Today Saaf products are renowned for their gently caring, deeply nourishing and protective prescriptions.

To learn more about Dr Mah and her passion for “all things natural” click here.

One of the world’s most accredited skincare ranges


Using rare, organic, cold pressed botanicals and the finest quality steam distilled organic essential oils with scientifically proven healing and anti-ageing properties, Saaf Pure Skincare is one of the world’s most accredited skincare ranges.

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    Cruelty Free
    Certified Cruelty Free by Cruelty Free International

    Saaf Skincare never has been, and never will be, tested on animals. Approved by Cruelty Free International, Saaf is proud to carry the internationally renowned Leaping Bunny Logo.

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    Approved by The Vegetarian Society

    All Saaf’s products are approved by The Vegetarian Society and carry the ultimate stamp of reassurance for vegetarian consumers.

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    Certified Organic by the UK Soil Association

    All Saaf products are fully certified Organic by the UK Soil Association and contain over 97.4% Certified Organic ingredients. Our products carry the UK’s most recognised and trusted organic mark.

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    Saaf’s Oils & Serum’s are proudly Vegan Society Registered

    Saaf’s serums and oils are registered with The Vegan Society and carry the leading international symbol for vegan-friendly products. Saaf’s balms contain Organic Beeswax, so vegan consumers may not wish to use them.

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    Saaf’s formulations are fully Halal compliant
    Containing no alcohol or animal ingredients, and manufactured to strict standards, means that Saaf’s products are Halal compliant.